CREATE A PRODUCT-CUSTOMERS STRATEGY !
The Product’s New Role !
In response to evolving expectations—origin, traceability, transparency—and growing societal imperatives—circular economy, carbon footprint, extended responsibility—
the product is taking on a new role.
It becomes an intelligent touchpoint, capable of engaging directly with the company’s entire ecosystem (customers, partners, regulatory bodies, and more).
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Thanks to technologies such as dynamic QR codes, NFC/RFID, or hybrid combinations,
each product can act as an interactive gateway to high-value content, services, or data.
​But this transformation goes far beyond a technological choice.
It requires a deep redefinition of the Product-Customers relationship.
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This is where YCT comes in.
We help companies structure their thinking, identify concrete use cases, and design a strategic roadmap to implement an effective Product-Customers strategy.
Workshop:
PNP: the key to a winning Product–Customer strategy!
More than a regulatory requirement, the Product Digital Passport (PNP) is a strategic lever.
It enables companies to centralize, secure, and enhance product data throughout the entire lifecycle.
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The PNP gives organizations the means to accelerate and ensure the reliability of new service implementations, transforming every product into a true vector of value.
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The objective of this workshop is to identify the data to be included in the passport and to define the process for designing the PNP’s IT architecture, while identifying the constraints related to data collection.
Our approach consists of a 20-hour workshop to:
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IIdentifying the data to be integrated into the passport, as well as their location within the information system.
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Developing a roadmap detailing the impacts and constraints on existing processes, as well as the investments required for PNP implementation.
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Cost: €3,500 excl. VAT (CAD 4,500)
Workshop:
Kickstart a Product-Customer Strategy With QR Codes !
By 2025, over 4.4 billion people will use QR Codes to access information about products and companies. This number is expected to reach 6.18 billion by 2029.
With 79% of consumers using them to guide their purchases, QR Codes are becoming an essential strategic channel to enhance customer interaction and engagement.
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Simply placing a QR Code on packaging is just the starting point.
What really makes the difference is the ability to use it as an entry point to a useful, contextualized experience that aligns with your business objectives.
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The key question then becomes:
| Which use case(s) should be prioritized to make the product a lever for sustainable and measurable customer relationships ?
Our approach consists of a 20-hour workshop to:
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Identify 1 to 2 high-value use cases
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Map out the specific needs and implementation constraints relevant to your operational context
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Build a clear, actionable roadmap for quick deployment
Cost: €3,500 excl. VAT (CAD 4,500)
